Meet Better Juice, an Israeli-based company developing a solution to reduce sugar in juice up to 80%
Updated: Oct 13, 2021
Omg! This technology will blow your mind!
So what’s the problem?
13% of adults around the world suffer from obesity! 85% - 90% of type 2 diabetes worldwide is caused directly by obesity.
Over 20% of the average daily sugar intake comes from beverages. Moreover, drinking your calories — rather than eating them — entails a bigger problem, because most people do not compensate for these liquid calories by eating fewer calories from other foods.
Research consistently shows a link between sugary drinks and a higher risk of illness, such as type 2 diabetes, metabolic syndrome, high blood pressure, and heart disease, as well as a higher risk of premature death.
The main reason why research shows that freshly squeezed fruit juice is considered unhealthy, and even AS UNHEALTHY as sugary soda, is their SUGAR content. So in spite of the fact that it contains vitamins, minerals and other nutrients that are good for you, it is considered unhealthy because of the amount of sugar they contain.
Understanding these facts one can see why the FDA requires no less than 25% sugar reduction in order to employ the "reduced sugar" claims on food and beverage products.
The solution:
Meet Better Juice - an Israeli company founded by Eran Blachinsky, PHD in biochemistry and expert in the food industry, that developed a patented solution designed to enable Juice Manufacturers to easily reduce sugar up to 80%!
Better Juice uses immobilised NON GENETICALLY MODIFIED microorganisms and NATURAL enzymes to convert juice sugars into healthy dietary fibers and non digestible sugars. It does so without altering texture, smell or vitamin composition.
No wonder such a relatively a young company, already has in place contracts with the world’s biggest fruit juice manufacturers!